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The Apprentice's Lord Sugar confirms 3 more seasons of long-running series

The business magnate shows no signs of slowing down despite heading into his 80s.

Lord Sugar sat at a desk, wearing a grey suit, with a mute expression.

BBC / FremantleMedia Ltd

Published: Friday, 21 March 2025 at 12:00 pm

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Despite heading into his 80s, billionaire Lord Sugar shows no signs of slowing down despite almost two decades hosting one of TV's longest-standing reality shows.

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During an interview with Amol Rajan, the businessman revealed he has signed up for three more seasons of The Apprentice.

The news comes while season 19 is still airing, with the new deal excluding the confirmed season 20.

The business magnate told Rajan he is "absolutely" proud of the programme's legacy, and stressed that he didn't helm the show for the money.

Baroness Brady, Lord Sugar and Tim Campbell MBE all dressed in blue business attire, stood next to each other and smiling.

Baroness Brady, Lord Sugar and Tim Campbell MBE. BBC/Naked/Ray Burmiston/Rufina Breskin

"Listen, when I took the job on of The Apprentice, I was already a multi-millionaire," he explained.

The reality series was brought over from the US, where it was hosted by current president Donald Trump.

"He's nothing like me and I'm nothing like him," he told Rajan, before moving on to discuss his on-screen persona – or rather, how he doesn't have one.

"That is me, mate, I'm promising you," he insisted. "I have sat on the production line, I've made stuff, I've packed boxes, I've loaded lorries, I've delivered, I've collected money. Every single facet of business, I have done all of it.

"So when I got that Apprentice gig, sitting there listening to these budding entrepreneurs, I was able to interrogate them properly."

It looks he'll continue interrogating them properly for quite some time.

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The Apprentice continues Thursdays at 9pm on BBC One and iPlayer.

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Authors

Lidia Molina Whyte wears a mustard-coloured top. She is smiling and looking upwards to her left

Lidia Molina-WhyteFreelance

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