Ant and Dec’s Limitless Win: Release date, rules, prize and latest news

Ant and Dec have another show to add to their CV!

ant and dec limitless win

Ant and Dec are back on our TV screens this weekend to host their new ITV quiz show Limitless Win, which sees contestants answering questions in a bid to win a, wait for it, limitless cash prize.


Yes, that’s right – there’s no jackpot on the show, which means if contestants keep answering questions correctly, they will continue to increase the prize fund. Get the question wrong by going over by one numerical digital, however, and they risk losing a big portion of the already banked cash!

With big sums up for grabs, expect plenty of tense moments, as seen in this exclusive clip.

Here’s everything else you need to know about the show, including when it starts, what the Limitless Win rules are and what the hosts had to to say about the exciting new gig.

When does Ant and Dec’s Limitless Win start?

CONFIRMED: Ant and Dec’s Limitless Win continues on Saturday 15th January. The show will start at 8:30pm, following on from The Masked Singer, and will last an hour.

Episodes air weekly on ITV and will also be available to stream on the ITV Hub.

What is Ant and Dec’s Limitless Win about?

To start with, Ant and Dec’s Limitless Win sounds like standard quiz show fare. Contestants answer questions and for every correct answer they give, more cash will be added to their prize pot. The difference here is that there is no limit – hence the name – to the amount of money they can take home, which means an opportunity to win life-changing amounts of dough.

Speaking about the show earlier this year, Ant said: “We’re genuinely so excited to launch this new series… and we can’t wait for you all to experience it. We hope you love it as much as we do.”

Dec added: It’s been a number of years since we launched a brand new TV format, it’s not something we do very often. But we’ve hit on something that is groundbreaking and innovative, and that’s why we are so excited to host this series and bring it to the nation.”

What is the prize in Ant and Dec’s Limitless Win?

As mentioned, the prize in Ant and Dec’s Limitless Win is money – potentially lots and lots of money!

But the chance of leaving with nothing is just as high, if not higher, as the contestants could potentially build up a whopping sum of cash, and then lose it all. Like we said, expect a fair amount of tension.

What are the Limitless Win rules?

The Limitless Win rules are pretty simple as all of the answers are numerical – so there can only be ONE answer.

If contestants manage to answer a question correctly and get the answer on the dot, they bank the cash. However, if they decide to continue up the ladder and then answer another question incorrectly, they’ll lose their existing jackpot.

Is there a trailer for Ant and Dec’s Limitless Win?

If you haven’t yet watched the show, here’s what you can expect…


Ant and Dec’s Limitless Win airs every Saturday on ITV. If you’re looking for something to watch tonight, check out our TV Guide.