Channel 4 has expressed an interest in joining BritBox, the new television streaming service created by BBC and ITV in a bid to rival Netflix.
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During a speech at the Deloitte and Enders Media and Telecoms conference, CEO Alex Mahon revealed that the channel is in ongoing discussions with the two broadcasters
“Of course, we are having positive and constructive discussions with ITV and the BBC about how Channel 4 could partner with them to build the scale of BritBox,” she said.
“Internationally we are pooling our reach with ProSieben, TF1 and Mediaset in the European Broadcasting Exchange to sell across borders.”
Should Channel 4 join the service, we may see shows such as The Great British Bake Off, Ackley Bridge and Gogglebox head for the site.
First launched in the States in 2017, it was announced in February that BritBox will now be brought to the UK.
While it is yet to be confirmed how much it will cost a month, BBC Director General Tony Hall has said it will be “a competitive rate.”
“Research with the British public shows that there is a real appetite for a new British streaming service – in addition to their current subscriptions,” he said.
Hugely popular ITV series Broadchurch will also be heading online, alongside Good Morning Britain and detective drama Vera.
For those worrying that the ITV Hub and BBC iPlayer services will become redundant, Hall has made it clear shows will still be available on normal catch-up services.
“You will always see BBC programmes on the BBC first and our ambition is that BBC programmes will all be free on iPlayer for at least a year,” he explained. “We are also transforming iPlayer into an even better service.