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Apple Watch Series 7 is out now in the UK – here’s where to buy

Featuring a crack-resistant display and IPX6 dust resistance, the new Apple Watch 7 is available to buy now starting at £369.

Apple Watch 7

The new Apple Watch Series 7 has officially launched, and the flagship smartwatch is now on sale at multiple retailers and carriers in the UK.


When revealed at a showcase last month, Apple described it as having the “largest, most advanced display yet,” boasting bezels that are just 1.7 mm thin, alongside an 18-hour battery life that now charges 33% faster than its Watch 6 predecessor.

Apple didn’t initially unveil its release date, only teasing that it would be available this year around autumn. That has now changed – and it’s finally on store shelves. 

We are testing the device and will be publishing our review in the coming days, but until then, here’s seven reasons to be excited about the new Apple Watch 7. This article will cover how you can pick up one of the premium models right now.

Apple Watch 7 is out now: where to buy

Here is everything you need to know about the new Apple smartwatch specs, including battery life, display features and the five new colour options this year.

As always, the release of a new iteration of the Apple Watch means we can also expect to see brilliant deals on the previous generations – especially as we edge towards Black Friday 2021 and Cyber Monday 2021 sale events in November. 

For a run-down of the older devices, don’t miss our Apple Watch 6 review and Apple Watch SE review, or head straight to our best iPhone guide. Read our Apple Watch 7 vs Apple Watch 6 guide to see how Apple’s latest smartwatches compare.

Want a full breakdown of everything announced at the event last month? Head to our Apple event summary page. And if you are interested in the latest smartphone range, be sure to check out our in-depth iPhone 13 vs iPhone 12 comparison.

Apple Watch 7: UK release date

The Apple Watch 7 is now available to order via Apple and select carriers in the UK, including EE, O2 and Vodafone. It can be bought directly at Currys, John Lewis and more. Pre-orders went live on 8th October at 1pm in the UK (5am PDT).

Apple Watch 7: UK availability 

If you have not pre-ordered the Watch 7, there is a chance you will have to wait a couple of weeks for delivery. Here’s the latest availability at the time of writing:

  • Apple: In stock, delivery between 25th November and 1st December.
  • Currys: In stock, free delivery in 3-5 working days or collect from store.
  • Very: In stock and available to order, delivery on 27th October.
  • John Lewis: In stock, UK delivery within five days or collect in store.
  • Argos: In stock, order now to collect from nearest store.
  • EE: In stock, usually despatched within one day or to local store.
  • O2: In stock, order by midnight for free next-working-day delivery
  • Vodafone: In stock, free home delivery in between 5 – 6 weeks.

Apple Watch 7: UK price

The Apple Watch Series 7 starts at £369 in the UK. For comparison, Apple Watch SE will start at £249, and Apple Watch Series 3 will start at £179.

There are two sizes of the new Apple Watch 7: 41 mm and 45 mm. The bigger case size starts from £399. While the standard models have GPS connectivity with iPhones, there is also a cellular version of each size that lets you make calls and send messages without needing the smartphone. Cellular versions are priced from £469.

There are three case types: Aluminium, Stainless Steel and Titanium. Those can come with a variety of bands: Solo Loop, Braided Solo Loop, Sport Band, Sport Loop, Nylon and Leather. The Titanium models are the most expensive, with some starting from £699 but when paired with a leather strap reach £749 via the Apple store. 

Apple Watch 7

Apple Watch 7: specs at a glance 

  • Always-on Retina display that’s 70% brighter indoors than Watch 6.
  • Available in two sizes: 41mm and 45mm.
  • 18-hour battery life, 33% faster charging.
  • USB-C charging cable in box.
  • Softer and more rounded corners.
  • Two new font sizes and keyboard that can be swiped with QuickPath.
  • Stronger, more crack-resistant front panel.
  • IP6X certification for resistance to dust.
  • WR50 water resistance rating.
  • Five colours: green, blue, red, starlight and midnight.
  • Stainless steel models available in silver, graphite, gold stainless steel.
  • Backward compatibility with already released Watch bands.

Apple Watch 7: design

The biggest and most obvious difference is the display on the Apple Watch Series 7. Along with new rounded edges, the new smartwatch offers 20% more screen area than the Series 6, and the borders are reduced to just 1.7mm. This makes them 40% thinner than that on the Apple Watch Series 6.

To make the most of this bigger screen, Apple has made the buttons on the display larger, and it now fits 50% more text on its screen than the Series 6. If you use your Apple Watch a lot for texts, you’ll also be pleased to know the new Apple Watch Series 7 has a full keyboard on the screen to make it easier to type.

The Apple Watch Series 7 is also the brand’s most durable smartwatch. It is crack-resistant, IP6X dust resistant, and WR60 water-resistant.

There are five new colour options with the Apple Watch Series 7. These are midnight, starlight, green, blue and Product (RED).

A nice touch is that the Apple Watch Series 7 offers backward compatibility with previously released Apple Watch bands. So if you upgrade from your Apple Watch Series 6 or Apple Watch SE, you can still use any of the bands you bought for them.

Apple Watch 7: battery life

The battery life of the Apple Watch Series 7 matches that of the prior iteration and will last up to 18 hours. However, the Apple Watch Series 7 is 33% faster to charge than the Apple Watch Series 6 and will go from zero to 80% in 45 minutes.

Apple Watch 7: fitness features

All Apple Watch Series 7 devices will come with three months of free Apple Fitness+, which is Apple’s own fitness service. It currently features 11 workout types, including yoga, HIIT and Pilates. If you want something slow-paced, there are also guided meditations that come in video and audio form.

Beyond this, the Apple Watch Series 7 will have many of the same health and fitness features we are used to seeing in Apple’s smartwatches. This includes the infamous activity rings, sleep tracking and various ways to track your workouts.

If you have an iPhone but don’t want to be restricted to the Apple Watch, be sure to consider any of the devices that make up our best Android smartwatch list. 


For the latest news, reviews and deals, check out the RadioTimes.com Technology section. Unsure about what smartwatch to buy? Read our guide to the best smartwatch of the year. Hunting for Apple deals? Don’t miss Cyber Monday 2021