Oh how the times are a’changin. The 14th series of Dragons’ Den began last night and, to the absolute horror of many of its fans, introduced the “reaction room”.
It’s exactly as it sounds – a room that documents the reactions of contestants’ families and friends, whether jubilant or heartbroken, to the Dragons’ decision on their business plan.
So… what was the reaction to the reaction room?
Dear #DragonsDen, I forgave you for the lift, but I can't forgive you for the reaction room. There's no need for it.
— Elliot Gonzalez (@elliot_gonzalez) July 24, 2016
Some were unforgiving…
Not sure what is more ridiculous. £113 for a beanbag or the reaction room #dragonsden
— The Strictly Spoiler (@davejthorp) July 24, 2016
And the most eloquently put criticism…
This reaction room is ? #dragonsden
— casey (@casey97a) July 24, 2016
Dragons’ Den is on BBC2 at 9pm on Sunday