If your first reaction to hearing that Gavin Rossdale is joining ITV’s new Voice coaching panel was “who?”, you’re not alone.
It seems plenty of people have either not heard of the Bush frontman or don’t quite feel he has the star power of Sir Tom Jones, will.i.am and other new signing Jennifer Hudson.
To be fair to Gavin (AKA the former Mr Gwen Stefani and also the father of model and Strictly star Daisy Lowe) British rock band Bush have sold over 20 million albums in their time. But they were very much “big in America”, having only had marginal success over here, and they definitely peaked in the 90s.
Which probably explains this reaction…
Popular choice to bring back Tom Jones and Will I Am for The Voice but who the heck is Gavin Rossdale?
— Smitten Kitten (@Heathyheath_) September 28, 2016
*googles gavin rossdale* still no idea
— Dan Strange (@Strangeyyy) September 28, 2016
It's worth pointing out that I actually have no idea who new #TheVoiceUK judge Gavin Rossdale is.
— Elliot Gonzalez (@elliot_gonzalez) September 28, 2016
When only Gavin Rossdale turned
Contestants: so what's you name mate, tell me a little bit about yourself
— Doreen (@blakeishotaf) September 28, 2016
imagine auditioning for The Voice UK hoping you'd get Jennifer Hudson or Tom Jones and only Gavin Rossdale turns around
— Em. (@emilyl0uise_) September 28, 2016
ITV obviously spent all their money on Tom Jones and Jennifer Hudson and that's why Gavin Rossdale is a judge #TheVoiceUK
— shane telford. (@MrShaneReaction) September 28, 2016
— Firstplacelast???? (@Firstplacelast) September 29, 2016
You know, Gavin.
Gavin Rossdale from Bush.
You don't remember Bush? Where were you for those 2 weeks in the 90s? #TheVoiceUK
— Alex Bell (@BrickitPro) September 29, 2016
And in unison the whole of the UK is now googling Gavin Rossdale ????
— Megan Page (@Megwam) September 28, 2016
Still, it’s early days – the Voice UK could turn out to be Gavin’s big break…