Sam's game plan is simply to assume he is going to be made a Traitor.
The Traitors is back and better than ever, with 22 new contestants ready to play the ultimate game of betrayal and trust.
Among those contestants is Sam, who entered the game hoping he would be chosen as a Traitor, admitting he thinks he has "all the right attributes for it".
Unfortunately for Sam, he was not picked to be a Traitor... or was he?
The series began with a bang as Claudia Winkleman revealed a Secret Traitor had been chosen but no one other than her knows their identity.
So, Sam could very well be the secret Traitor, but so could any of the Faithful.
As the series gets underway, read on to find out more about The Traitors season 4 contestant.
Age: 34
Job: Account manager
Location: North Yorkshire
Sam is a 34-year-old account manager from North Yorkshire who enjoys making and creating authentic relationships with people, but can be ruthlessly competitive too.
While at university, Sam studied languages and has spent a lot of time in different countries, and as such loves meeting people from different backgrounds with different experiences in life.
He said: "Everyone's got a story, right? And I think I've got good ones to tell as well."
Like most of his fellow contestants, Sam has been a big fan of The Traitors across all of its seasons.
"This show is like a breath of fresh air and authentic fun, but also a tonne of emotions, gameplay and competitiveness," he explained.
"It really kind of suits my character and I'm at the stage in my life now where I just want to have as many amazing experiences as possible."
He applied for the show "on a whim" and now he's in the castle!
He sure is! You can follow Sam from The Traitors on Instagram @sam____little.
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The Traitors season 4 continues on Friday 2nd January at 8pm on BBC One and BBC iPlayer. Seasons 1-3 are available to watch on iPlayer.
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Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
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