Richard Madeley has become collateral damage in Lord Sugar and Piers Morgan’s never-ending spat.

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Sugar took to Twitter after watching Blue Planet II on Sunday night, which featured a very bulbous and unusual-looking fish called a Kobudai.

The Apprentice boss, in a typical dig at Good Morning Britain host Morgan, posted this on Twitter.

However, what Sugar didn’t realise was that his arch-nemesis Morgan was on holiday in LA and that Madeley would actually be standing in on Good Morning Britain.

Sugar was quick to correct himself on Twitter…

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That didn't stop stand-in showbiz presenter Konnie Huq from reading out Sugar's original tweet live on Good Morning Britain today – much to the bewilderment of Madeley.

"Was Lord Sugar referring to me?" he asked. "It's a little personal but I can ride it out. I've had worse on Twitter I suppose. Haven't we all?"

Huq then reassured Madeley, saying he shouldn’t "take it personally" as Sugar was trying to throw shade on Morgan, of course.

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We’re sure Morgan will have something to say about that when he gets back...

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