Outlander star Sam Heughan has suggested that Scotland has failed to fully capitalising on the so-called “Outlander effect,” which has seen a huge boost to Scottish tourism.
Heughan, who plays Scottish soldier Jamie Fraser in the time-travelling series, told RadioTimes.com that while he believed many Scots have now recognised the show’s impact, “they’re maybe a little late to it”.
Asked whether he thought Scottish people were proud of the show, he said: “I think they are. I think Scotland was actually kind of unaware of what’s been happening here for many years, I think we were under the radar a little bit. I think finally they’ve realised, I think Scottish tourism has obviously risen dramatically.
“Doune Castle, that played Castle Leoch [home to the Mackenzie clan in the show], was up 600 per cent in their tourism numbers, there’s so many now unofficial Outlander tours, there’s vast tourism here, so I think people are really realising and the Scottish government as well. But they’re maybe a little late to it, but it’s certainly doing great things for Scotland.”
Last year it was revealed that Scotland had experienced a major tourism boom since Outlander began, with the number of visitors flocking to attractions featured in the TV series soaring by 67 per cent since 2013.
— Sam Heughan (@SamHeughan) March 15, 2019
Outlander author Diana Gabaldon, whose books inspired the Starz TV show, even received an award for services to Scottish tourism following the findings, published by VisitScotland.