We like to think that the Great British public can get behind any cause, especially charitable campaigns based around illness in children.

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But based on a new sketch from The Wrong Mans and Yonderland’s Mat Baynton, in which he struggles to get support for an awareness-raising documentary about his nephew’s rare Williams Syndrome, it might be a little more complicated than that.

I mean, couldn’t the documentary be about a “sexier” illness? Shouldn’t there be a much bigger “journey” for the presenter to go on? And, come to think of it, wouldn’t it be better if the whole thing revolved around James Corden instead?

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We’re calling it now – videos about genetic kidney defects and learning difficulties have never been this chucklesome.

Find out more about Williams Syndrome and how to get help

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