The Dude. Duder. El Duderino. Whatever you call him, Jeff Bridges’s character in The Big Lebowski has become a cult hero, approaching every problem with a shrug and a sip of White Russian.

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Now Kahlúa, the coffee flavoured liqueur which makes up one third of the ingredients in the cocktail (along with vodka and cream/milk), has hired Bridges to star in an advert quasi-semi-sorta-inspired by the Coen Brothers' movie.

Except it’s not made by the Cohen Brothers, but a man named Ivan Zacharias. And Bridges doesn’t play the Dude. And it's the same vague claptrap that brands always produce when their marketing department has too much money.

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Still, White Russians are delicious. Nothing can change that. Dude.

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