When does Black Friday 2025 start in the UK?

Did you feel that cool breeze? That's the chill of a sales window that's just been opened, because Black Friday is back.

The official date for this year's Black Friday is 28th November, but even now we're seeing early deals spilling out from UK's biggest retailers, like Currys, Boots, Very and more.

Each year this period brings thousands of savings across every product type you can imagine, from LEGO sets and PS5 consoles to Ninja Air Fryers, and Emma mattresses.

But while this sounds like a dream come true, we know all too well how overwhelming and, frankly, annoying this time can be, with companies pestering you non-stop with all their so-called savings.

According to YouGov, 35 per cent of Brits said they were less interested in this year's Black Friday sale, and 63 per cent of those said that was because the 'discounts were misleading'. Meanwhile, a study conducted by Currys revealed that 66 per cent of Brits feel it’s a straight-up ‘con'.

So, that's what the RadioTimes.com team are here for, to help you navigate the sea of deals and decide when and how to spend your money. Throughout the sale, we'll be picking out the best discounts and comparing prices across multiple retailers to ensure you’re paying the best price possible.

We'll always tell you what the original RRP was and how much you're saving and, most importantly of all, we’ll be completely honest with you if we believe a product isn’t worth your hard-earned cash.

So, without further ado, here's everything you need to know about this year's Black Friday sale, including when it is, when it ends and how to spot a genuine bargain.

Jump to:

• What is the official date of Black Friday 2025?
• When do the Black Friday 2025 sales start in the UK?
• When should I start looking for Black Friday deals?
• When do Black Friday 2025 sales end?
• Is it worth waiting for Black Friday?
• Which UK retailers have gone early with their Black Friday sales?
• What deals can you expect from Black Friday 2025?
• How to spot a genuine deal in Black Friday 2025

What is the official date of Black Friday 2025?

The official date of Black Friday is Friday 28th November 2025.

The holiday always falls on the last Friday of November and the day after American Thanksgiving.

What date is Cyber Monday?

Cyber Monday takes place the following Monday, so 1st December 2025.

When do the Black Friday 2025 sales start in the UK?

While Black Friday itself doesn't take place until the end of the month, most retailers run Black Friday sales throughout the whole of November.

However, retailers like AO, Boots and Currys have already gone live with their deals, and according to one study from Net Voucher Codes last year's sale started for some as early as 17th October, so you may have already snapped up a few Black Friday savings.

When should I start looking for Black Friday deals?

We'd suggest you start look at deals from the beginning of November. You can use these early weeks to start researching offers and making a list of what you want to buy.

But, you might want to wait until the week before Black Friday (17th - 23rd November) to start buying. By then, almost all retailers will have launched their sales, so you'll have the clearest picture of what the best offers are.

When do Black Friday 2025 sales end?

The Black Friday period will officially end on Monday 1st December to make way for the Cyber Monday sales.

In reality though, the whole Black Friday/Cyber Monday period now blends into one mammoth sale, with most of the deals spilling over even into December.

Our advice would always be to snap up a good deal if you see one, but be aware the other deals may pop up as the sale goes on.

Is it worth waiting for Black Friday?

Yes, Black Friday is still the best time of year to make those big ticket purchases, from phones and games consoles to kitchenware and furniture. The best deals can also come from unexpected places, like experience sites (e.g. Virgin Experience Days) and jewellery brands (e.g. Pandora).

We know that the whole period can seem over-saturated, with thousands of retailers throwing flashy percentages in your face, but if you take care to dig through the pages of phony deals, there are still plenty of real savings to be found.

But, just because it's worth waiting for November, does not mean you have to wait for Black Friday itself. So many retailers run major deals ahead of the big date, with the Friday before (AKA Fake Black Friday) often providing some of the best offers. Last year, the PS5 Slim went on sale weeks before, meaning stocks were low by the time the actual day rolled around.

Our advice would always be to snap up a good deal when you see one, and of course we'll do our best to advise which deals are worth going for.

Which UK retailers have gone early with their Black Friday sales?

Several retailers have already gone live with their sales, we'll be updating this list constantly as the sales period runs on, so feel free to bookmark this page to refer back to:

• AO – Major discounts on home and kitchenware including Sage Coffee Machines, Dyson Supersonic Hair Dryer and washing machines.
• Boots – Get up to half price off fragrances, toothbrushes and electrical beauty.
• Currys – Currys is guaranteeing every single Black Friday deal is at its lowest ever price.
• Very – Save on Nintendo Switch 2 bundles, toys and fashion.
• Wowcher – Discounts on tech, gifts, toys and live experiences.

What deals can you expect from Black Friday 2025?

Traditionally Black Friday was the best time to pick up a saving on toys, designer clothes and household products such as sofas and mattresses, meanwhile Cyber Monday would typically centre around tech and gadgets.

But nowadays, it all blends into one and tech has become a major feature throughout November.

Last year was huge for tech with AirPods, Macbooks and digital notebooks like the reMarkable 2 all going on sale. We're hoping for more of that this year especially as this Amazon Prime Day we had the first truly significant iPhone deal in years (£100 off the 16e).

For gaming, we saw a slightly different pattern from previous years. While consoles like the PS5 Slim and Meta Quest 3 went on sale, the Xbox and Nintendo Switch hardly budged, however, accessories like controllers and headsets were heavily discounted. With the advent of the Switch 2 and Xbox ROG Ally handheld, we're expecting much of the same this year, it's likely we'll see more bundles on games than actual console discounts – although the PS5 Pro is now a year old, so savings on that are probable.

As usual, we're expecting big discounts on TVs, laptops and projectors – perfect for RadioTimes.com readers! – especially from Samsung and Hisense.

Amazon is also a major player in Black Friday and is bound to discount all of their owned products like Kindles, Ring Doorbells, Amazon Echo's and Amazon Fire TVs. They'll also likely drop exclusive 'Invite Only' deals for Amazon Prime members.

Last but not least, Black Friday is always an ideal time to pick up essential kitchenware – dare we mention air fryers? – whether you want a Ninja Creami, slow cooker or microwave, you'll be able to find a major deal.

Plus, and this is the best tip we can give, always wait until Black Friday to buy an electric toothbrush, Oral B always hold enormous savings and you can get smart toothbrushes for under £20.

How to spot a genuine deal in Black Friday 2025

Just because something has a bright red label on it, or a big flashy percentage, doesn’t mean it’s a genuine saving. Luckily for you, we’ve been dealing with Black Fridays since the dawn of time, so we’ve got all the best tips and tricks for how to spot a real bargain.

Create a wish list and stick to it

In other words, only buy the things you need. It’s so exciting seeing all the different deals popping up, but try not to get sucked into panic buying something you don't really want and will never use. There will be other sales throughout the year like Boxing Day, so use this time to buy the essentials or Christmas presents.

Sign up for notifications

As we’ve said, prices and savings will fluctuate across Black Friday, so it helps if you can have notifications or newsletters set up to monitor them. For instance, if you have an Amazon wishlist, you can sync it up to any Alexa enabled device, which will notify you when a deal is available.

Always check the RRP

So many retailers are guilty of spotlighting a deal and throwing out percentages that aren't accurate. So we'd always recommend checking the RRP first. Personally, we use CamelCamelCamel to track the changing price of products (particularly on Amazon) which means we can genuinely find out if something is at its lowest price.

Shop around other retailers

We know how overwhelming it is when so many different retailers are taking part, so you may be tempted to stick to an Amazon or Argos. But it's always best to shop around and see what you can get elsewhere as some retailers add on cashback schemes, extra perks or free shipping.

Check out older models

It's always nice when the newest model of a phone or tablet is discounted, but after a long time of working on tech content, we've realised that there's not always a big difference between the different generations of phones and devices.

Check out the iPhone 17 Pro Max stock update, and find more deals in the Technology section.