“BBC3’s logo hasn’t changed in eight years so in an age of smartphones we needed a whole new system that fits the digital world, not something analogue just shoehorned into it,” says Carr. “We needed to develop something that worked on a TV screen and as an app icon. Look at Snapchat. They’re doing okay without having Snapchat in their logo.”
She adds that she is “not worried” that the new logo doesn’t actually say ‘BBC Three’: “Some people are resistant to change and we wanted to be bold and create something that looks forward and will be around for years to come.”
“The third, the exclamation mark, is ‘Give me a voice’, which is what we will do for young people,” says Carr.
“We will make young people part of what we do through shows like Is This Rape? but also make them part of decision making and include them as content creators,” she said. “In the next few weeks we will launch a collaboration with 50 young creatives who will be working with us to offer insight and make things with us.”
Who knows, maybe they could pick up a ‘vintage’ mug design while they’re at it?