Where our own guide comes into his own is when he uses Partridge as a springboard to look at the history of Norwich. One highlight comes when we visit cobbled Elm Hill, the chocolate box beauty of which has featured in many guidebooks to the "fine city". It's hard to believe now that the street – with houses dating back to the 1520s –was set to be demolished in the 1920s to make way for "light industrial units".
In fact, thanks to such sights as Elm Hill and the Norman castle (founded by William the Conqueror sometime between 1066 and 1075) which stands sentry above the Castle Mall, you might well come away more swept up in the 900-year history of the city than the Partridge ephemera. Sorry to bruise Alan's ego even further than it already is, but the true star of East Anglia must surely be Norwich itself.
Private guided walks can be booked with the Norwich Tourist Information Centre located at The Forum. Pre-booking is essential: call 01603 213999. The cost for taking an ‘Alpha Norwich’ tour costs £48 plus VAT for any number of people up to 20.
Trains run directly from London Liverpool Street to Norwich every 30 minutes. Book at www.abelliogreateranglia.co.uk
Alan Partridge's Mid-Morning Matters is on Sky Atlantic tonight at 10pm
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