Naughty Boy might be a music producer and DJ, but fans weren’t impressed by his singing in his latest trial, entitled Castle Scary-Oke, which he tackled alongside The Saturdays singer Frankie Bridge.
This most likely had something to do with the gunk being poured over his head as the pair were forced to take it in turns performing karaoke on stage and downing disgusting concoctions.
The 36-year-old's music may light up the charts outside of the castle, but Naughty Boy has said he is keen for the public to get to know him as a person, which might be for the best after that Bushtucker trial.
“I am excited about going on I’m A Celebrity now,” he said ahead of his appearance on the show. “I want people to know the real me. I am not a celebrity at all. My music is the celebrity and now is the chance for me to show people what I am really like.”
Read on for everything you need to know about the hitmaker, including his phobias, his real name and the cause he will be raising awareness for in the castle.
Who is Naughty Boy?
Job: DJ, Record Producer
Naughty Boy is a British DJ, record producer, musician and owner of production company Naughty Boy Recordings.
Naughty Boy began recording songs in his parents' garden shed until he got a contract with Sony ATV and a record deal with Virgin Records. After producing records for rappers Chipmunk and Wiley, Naughty Boy began a partnership with Emeli Sandé, co-writing and producing her award-winning debut album Our Version of Events.
He has since worked with artists such as Ed Sheeran, JLS, Cheryl, Jennifer Hudson, Alesha Dixon and Tinie Tempah, and released his debut album Hotel Cabana in 2013 which included the number one hit single La La La with Sam Smith. His 2015 collaboration with Beyoncé titled Runnin’ (Lose It All) was certified platinum in the UK, and he is now working on a second album.
This won't be Naughty Boy's first TV appearance however - he guest performed with Rak-Su during the X Factor final in 2017, and returned as part of the panel for The X Factor: The Band in 2019.
What is Naughty Boy’s real name?
The music producer might be known by his stage name Naughty Boy, but his birth name is Shahid Khan.
Ahead of his appearance on the show, Naughty Boy made clear he would not be stopping his music any time soon.
“I am actually too busy at the moment,” he revealed before heading into the castle. “And I am going to be working right up until I go into the Castle. I am working on a film at present and I am missing a lot of things. I will be busy again when I come out. I am not going into the Castle to see what else I can do!”
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What has Naughty Boy said about joining I’m A Celebrity 2021?
With a phobia of confined spaces and heights, Naughty Boy has said that "nothing in the castle is likeable" but he is looking forward to taking on the trials to do "something heroic for everyone in camp".
Naughty Boy has spoken openly about caring for his mum who suffers from dementia, and is hoping to use his time in the castle to raise awareness about the illness.
“I think it is important for people like myself to create awareness about it. Dementia UK needs constant funding, and I am going to miss Mum the most whilst I am away in the castle. I live with Mum, and I am used to seeing her all the time.”
I’m A Celebrity Get Me Out Of Here! airs on ITV.