Dec gifted viewers an instant meme on I’m A Celeb

Most I’m A Celeb gifs capture a TV star covered in cockroaches while screaming in fear, all for the entertainment of the good old British public. However, it’s a critter-free moment from the ITV show that’s recently become a meme.

It’s all thanks to presenter Declan Donnelly, who was seen recently running away from the camera and co-host Holly Willoughby after dropping a joke about the Gore Seasons Pizza challenge.

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Responding to Holly’s question "Who puts pineapple on pizza?", Dec said, "Perverts, Holly," before adding “And Australians. Same thing!" and making a quick getaway.

And people have been revisiting the relatable reaction...

Lo, a meme was born…

The meme has gotten so big that Dec was even kind enough to repeat the moment on last night's show...

And in other jungle news, John Barrowman made his return to camp after a hospital visit and Harry admitted he’d never seen Toy Story (yes, really).

Check out the latest I’m a Celeb happenings here.

I'm A Celeb continues 9pm tonight, ITV