Either Morgan either keeps a hammer under the desk at all times (possible) or demanded one especially for the occasion (also possible), because he immediately grabbed the weapon, marched into the middle of the studio and smashed it to pieces as Susanna Reid and Charlotte Hawkins looked on in mock-horror. “That is not the spirit of Christmas,” Reid reprimanded him.
So what’s the beef?
“I did to the mug what we’ve been doing to their ratings all year,” Morgan said. “This is the shattered remains of the BBC Breakfast mug – which is certainly a metaphor if you read the BBC’s own website on how the competition has been going between this year.”
Ah, the ratings war. Morgan has been feuding with Dan Walker over that for weeks, claiming to be winning the battle with a surge in Good Morning Britain ratings.
But even with a “surge”, there’s still a long way to go – with Walker pointing out that GMB attracts an average audience of just 640,000 – with rival show BBC Breakfast ahead with 1.5 million people per day.
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