Arnold Schwarzenegger is reportedly suing robotics manufacturer Pomobot for upwards of $10 million (around £7.5m) after it used his image in one of its products.
The Russian company had debuted its creepy Arnie lookalike model at CES 2020 back in January. Co-founder Oleg Kivokurtsev even went as far as to tell Input that the company had, in fact, obtained permission from the actor-politician to use his image.
The robot, an Android Robo-C model, can actually be customised to take whatever appearance a customer wants and comes in at $25,000 (around £19k). Here’s some footage from the tech event that will haunt your nightmares:
Despite the move, Promobot continued using the robot to promote its products in February, bringing on the suit which, according to TMZ, states that “such activity diminishes his hard-earned and well-deserved reputation as a major motion picture star”.
Promobot is well-known for its notorious publicity stunts, including one involving one of its robots and a Tesla car in self-driving mode.
Look @elonmusk at a Tesla Model S hitting and killing a guiltless robot in Vegas. Your car was under a full self-driving mode. @bheater, @jjvincent, @ingridlunden, @andyjayhawk Check this out!https://t.co/0q605Fdknb
— promobot (@promobot) January 7, 2019
Does this mean robot Arnie could still be back? It’s definitely a possibility, despite the legal implications – and the nightmares, of course.