The Super Bowl is a breeding ground for new memes.
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Some float around for several minutes before vanishing into the online void, others take the world by storm. Step up, Shakira.
The Colombian megastar joined forces with Jennifer Lopez to put on a memorable halftime show during the NFL's showpiece game.
But while 'Hips Don't Lie' and the appearance of a bizarre silver man will no doubt live long in the memory of fans, one moment has truly captured the imagination...
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In an unpredictable game full of unexpected moments, what happened next certainly wasn't one of them.
Within minutes of the incident, the Twitter machine kicked into top gear meme mode.
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Expect to see – and hear – much more of this one in the weeks to come...
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Michael Potts is the Sport Editor for Radio Times, covering all of the biggest sporting events across the globe with previews, features, interviews and more. He has worked for Radio Times since 2019 and previously worked on the sport desk at Express.co.uk after starting his career writing features for What Culture. He achieved a first-class degree in Sports Journalism in 2014.
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