Who is Levi Hague? The Apprentice 2026 candidate and HGV driver

Lord Alan Sugar and his trusted advisors are back for another season of The Apprentice, as a new batch of candidates all attempt to prove they have what it takes to be the mogul's next business partner.

This week, the stakes are high from the offset as the first task kicks off with a fan-favourite buying challenge in Hong Kong!

One candidate up for the challenge is Levi Hague, who is hoping to take his business to the next level with Lord Sugar's investment.

As we wait to find out how Levi fares in the first task, here's everything you need to know about The Apprentice 2026 candidate.

Who is Levi Hague?

Occupation: Former RAF gunner and HGV driver

Location: Doncaster, South Yorkshire

Levi Hague is a former RAF gunner and HGV driver looking for Lord Sugar's investment into his personalised pet cremation urn business.

Throughout his life, Levi was told he would never "make it", but every challenge and doubt he has faced has only driven him to prove people wrong.

"Those experiences have built resilience, discipline, and compassion, qualities that define both me and my business," he said. "I'm not just in this to succeed – I’m in this to show that anyone can turn pain into purpose."

What is Levi Hague's business plan?

Levi's business plan is to scale production and expand on his business, Living Forever Memories Ltd, which specialises in personalised pet cremation urns, offering custom-engraved designs.

He added: "I plan to scale production, expand into the pet cremation service sector, and establish Living Forever Memories as a globally recognised brand within the cremation industry."

What did Levi Hague apologise for before The Apprentice?

Prior to the series airing, Levi Hague apologised for hateful comments he had on social media, in which he made discriminatory remarks about Islam and sexist comments about women, according to unearthed social media posts.

In a statement issued to The Sun on Sunday, Hague said he was "ashamed and embarrassed" by the posts he made in 2013.

He continued: "I offer my sincere apologies to all who I've offended, as well as my fellow candidates, for the truly awful language and views that they contain.

"I take full accountability for the publishing of those posts. They are not a reflection of the values I uphold today. I would like to apologise for my actions, as well as to the production team for failing to bring this account to their attention."

The Apprentice returns on Thursday 29th January at 9pm on BBC One and iPlayer.

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