"I’m here for the investment and to find a business partner, not as a fan."
The Apprentice returns tonight with a landmark 20th season on BBC One, as a new cohort of candidates get put through their paces by Lord Alan Sugar.
This week, the candidates find themselves in Hong Kong as they compete in a fan-favourite buying challenge in one of the world's most vibrant trading hubs.
One of those candidates is Karishma Vijay who is entering the process not as a fan, but as someone after investment and to find a business partner.
But who is Karishma Vijay? Read on to find out everything you need to know about The Apprentice 2026 candidate.
Occupation: Beauty brand owner
Location: Ashford, Surrey
Karishma Vijay is a beauty brand owner who reckons she is the only candidate in The Apprentice history that hasn't been a committed viewer.
She added: "This may seem like a disadvantage due to having a limited idea of what to expect, but I don’t intend on being as predictable as the other candidates who have studied the process through and through.
"I come from generations of businessmen yet I’m the very first businesswoman of my bloodline - the black sheep. And I have every intention of winning this by being exactly who I am."
Karishma is seeking investment to elevate her current business into a global obsession.
Explaining further, Karishma said: "Over-consumption has become a growing issue in beauty as people invest huge amounts into ineffective yet REALLY well marketed products to achieve their dream skin with every new 'viral product launch', at the expense of their bank balance and skin barrier.
"Kishkin is a skincare infused beauty brand that creates powerful and potent products that simplify a lengthy trend-driven skincare routine and most supremely, work wonders - or as I like to say, miracles."
She is and has an incredibly impressive following already! You can follow Karishma on Instagram @karishmua, where she has a whopping 310,000 followers.
Her business, Kishkin is also active on Instagram and can be followed @kishkin.skin.
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The Apprentice returns on Thursday 29th January at 9pm on BBC One and iPlayer.
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Katelyn Mensah is the Senior Entertainment Writer for Radio Times, covering all major entertainment programmes, reality TV shows and the latest hard-hitting documentaries. She previously worked at The Tab, with a focus on reality TV and showbiz news and has obtained a BA (Hons) in Journalism.
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