Who could possibly resist a flick through a gallery of baking's very own sex symbol Paul Hollywood?
Brandishing smouldering stares and his trademark cheeky grin, Radio Times let Hollywood loose at an exclusive photo shoot which saw the blue-eyed baker ripping loaves of bread apart with floury abandon and flexing his topically tattooed bicep. Exciting stuff.
The shoot was in aid of tonight's premiere of Paul Hollywood's Bread. As you might expect, the show is all about bread and is the silver fox's foray into solo presenting (GBBO partner in crime Mary Berry is being left in the Bake Off tent...) Tune in at 8:30pm on BBC2.