As if the fear of lost baggage and strip searches weren’t scary enough, Heathrow airport is to be invaded by Daleks, Cybermen and all manner of other Doctor Who oddities this week in a bid to celebrate the show’s 50th anniversary internationally.
From tomorrow, passengers travelling through Heathrow will have to navigate aliens, props, Tardis photobooths and – for launch day only – the London Philharmonic Orchestra, who will be performing themes from the show in Terminal 5. Doctor Who novelist Jenny Colgan, author of the recently released Doctor Who: Dark Horizons, will also be signing books for fans on the day.
The takeover, a partnership between BBC Worldwide and Heathrow, is aimed at promoting the show as both Britain’s cultural identity and best export with visitors from 180 destinations around the world.
Other such attempts have previously included a light projection show at the Vivid Festival in Sydney, and a sell-out pop up shop and commemorative Tardis coins in New Zealand. This weekend, the show once again heads to the US, as Matt Smith, Jenna Coleman and showrunner Steven Moffat attend a panel at San Diego Comic Con.
Speaking of the Heathrow promotion, Moffat said: “We are delighted to announce another extension to Heathrow's world-beating facilities - all of space and time in a stylish blue box, complete with phone. Heathrow with time travel - nobody need ever be late again.”