X Factor girl band Rhythmix are to undergo a mid-series name change, following complaints from a children's music charity that already operated under the same banner. "At the request of the charity Rhythmix, the members of the girl group Rhythmix have decided to change their name, a decision which has the support of Syco and TalkbackTHAMES," a statement from the programme's producers said. "The group's new name will be announced in due course."
An open letter to Simon Cowell, posted on Facebook this morning, urged him to change the name of the X Factor girl band. The letter was written by Mark Davyd, chief executive of Rhythmix, a charity that helps vulnerable young people to create and perform their own music. Davyd claimed Cowell’s company, Simco, had applied to trademark the name Rhythmix while aware that it was already in use by the charity.
“Rather than seeking any discussion with the Charity, considering any of the moral implications of their actions, or checking with the Charity whether the pursuit of an exclusive trademark might have a negative impact on the activities of the Charity, Simco and their legal representatives apparently sought a way to use the law to circumvent the trademark of the Charity,” said Davyd.
The letter paid tribute to Cowell’s own charity involvement, but said The X Factor’s decision threatened Rhythmix’s work.
“Rhythmix the charity has worked with over 40,000 young people in the last twelve years. All of that work is placed at risk by the actions of your company,” Davyd told Cowell.
Davyd ended the letter by asking Cowell, simply, “Just change the name.”
The publication of the letter followed the initiation of a Facebook campaign supporting the charity, which gained over 65,000 followers.
The group urged music fans to download Nirvana’s 1991 track Smells Like Teen Spirit this December, thereby ensuring an X Factor contestant would not make Christmas number one.