Amazon Prime Day 2021 is finally here! Taking place across Monday 21st and Tuesday 22nd June, this two-day will see thousands upon thousands of items on sale across the Amazon website. But remember: this huge sales event is open to Prime members only, in a bid to draw new customers into Amazon’s subscription service. So if you want to take advantage of the hundreds of deals that will drop during that period, you better make sure you’re signed up.
Last year, being the anomalous year it was, Prime Day took place later than usual: in October. Now, with life returning to (some new version of) normal, Amazon has reinstated Prime Day in its typical summertime slot, albeit a little earlier than the July dates we saw in 2018 and 2019.
The whole event, of course, is geared around drawing in more and more shoppers to sign up for the retailer’s loyalty scheme. It’s plain and simple: no Prime membership, no Prime day deals.
Read on to find out more about how to sign up for Amazon Prime, and what the year-round benefits are. And if you’re not willing to wait until Prime Day, don’t miss our pick of the best Amazon Echo deals and Fire TV Stick deals right now. And for our pick of the top offers included in the sale, head to our best Amazon Prime Day deals page.
Amazon Prime Day deals at a glance
Here are some of the price drops that are available to Prime members right now:
- Amazon Echo Dot (4th Gen) |
£49.99£24.99 (save £25 or 50%)
- Samsung Galaxy S21 (128GB) |
£769£614 (save £155 or 20%)
- Apple Watch SE |
£349.99£286.99 (save £62 or 18%)
- Apple Watch Series 6 |
£409£349 (save £60 or 15%)
- Nintendo Switch Lite |
£199.99£174.99 (save £25 or 13%)
- Sandisk 128GB micro-SD card for Nintendo Switch |
£40.99£17.99 (save £23 or 56%)
- Fitbit Versa 2 |
£199.99£119 (save £80.99 or 40%)
- Roku Express |
£29.99£16.99 (save £13 or 43%)
- Amazon Echo Show 8 (2nd Gen) |
£119.99£84.99 (save £35 or 24%)
- PS5 DualSense Controller + Charging Station Bundle |
£85.13£64.99 (save £20.14 or 24%)
- Fire HD 8 Kids |
£139.99£69.99 (save £70 or 50%)
- Jabra Elite 75t earbuds |
£149.99£99 (save £50.99 or 34%)
- Kindle |
£69.99£49.99 (save £20 or 29%)
- Kindle Paperwhite |
£129.99£89.99 (save £40 or 31%)
- Amazon Fire TV Cube |
£109.99£59.99 (save £50 or 45%)
- JVC 43-inch Fire TV Edition Smart 4K HDR TV |
£379£329 (save £50 or 13%)
- Audible membership |
£23.97£0.99 for three months (save £22.98 or 95%)
- Kindle Unlimited |
£23.97£0 for three months (save £23.97 or 100%)
How to sign up for Amazon Prime
To get signed up to Amazon Prime, first head to the Amazon Prime landing page. You’ll find the process extremely smooth – seriously, Amazon practically hands you a pen and points you to the dotted line – but keep in mind there’s more than one plan to choose from.
If you default to the 30-day free trial, you will automatically be transferred to the standard £7.99-per-month plan. But there’s also a yearly plan available for £79, which works cheaper at £6.58 per month. Students can also sign up to a £3.99-per-month package, which comes with an astonishing six-month trial. There’s also a Prime Video plan available for streaming fans (£5.99 per month), but take note: this won’t grant you access to the Prime Day sales.
Can you use the 30-day free trial for Prime Day?
Yes, you could sign up for a 30-day free Amazon trial, take advantage of all the exclusive Prime Day deals, and then cancel the subscription during that month-long period.
Benefits of signing up to Prime
Whatever you might think of Amazon as a business, it’s hard to deny that Prime membership offers a huge array of advantages for a relatively low monthly cost.
Prime members get unlimited one-day delivery, which is available on millions of items. Better still, if you live in a major UK city, you might also be able to take advantage of Amazon’s same-day delivery: order a product before noon, and it will be delivered to your door that evening between 6pm and 10pm that evening.
You’ll also get access to Amazon Prime Video, which is home to an increasingly diverse roster of TV shows both old and original, as well as the Amazon music ad-free streaming service. Not only that, but you’ll get access to Amazon’s flash-style ‘lightning’ deals.
Other Amazon subscriptions you can sign up to
Amazon also has a wide array of other memberships you can sign up for, and Prime members can take advantage of some exclusive related goodies.
For example, eligible Prime subscribers that are new to Kindle Unlimited can take advantage of an incredible three months of Kindle Unlimited entirely free (it’s £7.99 thereafter). If you have children, you may want to take a look at Amazon’s Kids+ service, which offers a range of child-friendly shows, films, books, games and apps. Although it’s usually £23.99 per month, it’s currently just 99p for three months for Prime members.
Amazon’s Music Unlimited service is also currently just 99p for Prime members – and that’s for an astonishing four months.
What deals can you expect this Prime Day?
Outside of the subscription deals listed above yet, we don’t yet have details. But based on previous Prime Days, here’s what you can likely expect to be on sale.
There’ll be discounts on pretty much every last product category – which, this being Amazon, is pretty much every product category available – but with a particular emphasis on tech products.
All but guaranteed is sweeping price reductions across Amazon’s own device range. Last year the Kindle Paperwhite fell from £119.99 to just £79.99 with a saving of £40. Also, there was a £40 discount on the Amazon Fire HD 8 tablet, too, bringing the price down to just £44.99 (RRP £89.99). As ever, some of the hottest price drops were to be found on Amazon’s own devices, including the Amazon Fire TV Stick, Amazon Echo Dot and Kindle.
For a more detailed look at what to expect, head to our Amazon Prime Day 2021 page, which we will keep updated with the best deals, discounts and bargains closer to and during Prime Day itself.
For more tech news check out our Technology section.