Meet Sara Davies: Strictly Come Dancing 2021 contestant and business entrepreneur

Swapping the boardroom for the ballroom.

Strictly Come Dancing star Sara Davies

2021’s series of Strictly Come Dancing is well under way now and many of the original contestants have had to say goodbye to the contest. Someone who is still in the running to win though is business entrepreneur Sara Davies – and she’s had quite the journey so far.

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It’s been somewhat of a rollercoaster for Davies and her partner Aljaž Škorjanec. But will they take a high spot on the Strictly Come Dancing leaderboard this weekend, or could the dreaded dance-off be waiting for them to stop them making it to Week Nine?

The Strictly Come Dancing songs and dances have now been revealed for Week Eight, and Sara and Aljaž will be doing the Argentine Tango to No More Tears (Enough Is Enough) by Donna Summer and Barbra Streisand.

Here’s everything you need to know about Sara Davies, as she continues her Strictly journey.

Who is Sara Davies?

Age: 37

Job: Business entrepreneur and TV personality

Partnered with: Aljaz Skorjanec

Instagram: @saradaviescc

Twitter: @SaraDaviesCC

Sara Davies is a business whizz who made a name for herself by creating a successful business, Crafter’s Companion, while she was still at uni – so she has clearly always had a flair for business.

Crafter’s Companion now ships to over 40 countries worldwide, so is still going strong with no signs of slowing down any time soon.

Her work in business has seen her win many awards and she has even been given the MBE title, which she was awarded in the 2016 New Years Honours list.

More recently she has made the leap to TV stardom by becoming one of the investors in Dragons’ Den in 2019, and it seems to be that has opened up the door for her to get a shot at taking home the Glitterball trophy.

Sara’s Strictly journey

Scoreboard

Week One: Cha Cha (3 + 5 + 5 + 4) = 17

Week Two: Foxtrot (8 + 8 + 9 + 9) = 34

Week Three: Samba (7 + 7 + 7 + 7) = 28

Week Four: Tango (9 + 9 + 9 + 9) = 36

Week Five: Rumba (4 + 7 + 7 + 7) = 25

Week Six: Couple’s Choice (8 + 9 + 9 + 8) = 34

Week Seven: Quickstep (8 + 8 + 8 + 9) = 33

Sara was announced as part of the Strictly line-up on Monday 9th August during Good Morning Britain. She revealed that she never thought she would have the opportunity to take to the ballroom.

“It always felt like a pipe dream until I joined the Dragons’ Den panel because Deborah Meaden had done it. She would talk about it and I thought, ‘I could!’ but I didn’t dare to dream. But I did hope one day maybe.”

“I’m really good when I’ve had a few drinks on a Saturday night,” she added of her dance experience. “In my head, I think I’ll be really good but the reality might be quite different.”

“My Mam and Dad are going to be so excited. I’m really nervous because so far the producers keep asking me if I can dance,” Davies added while admitting that she may well need the practice. 

“Truth be told – I haven’t got a clue! I’ve not danced since I did ballet lessons when I was little. The business world has taught me that tenacity, drive and determination deliver results, I hope that I can bring that to the dance floor. And I’m excited to see the impact of all those hours of training on my mum tum!”

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Well now the build-up is over and Sara’s Strictly journey is in full swing.

Strictly continues this weekend on BBC One. Want something else to watch? Check out our full TV Guide or visit our dedicated Entertainment hub.