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Apple breaks tradition to knock £100 off new iPhone this Amazon Prime Day
Apple's Amazon Prime Day savings are the best we've ever seen.
Apple
- Olivia Garrett
Published: Tuesday, 8 July 2025 at 11:43 am
As tech writers and iPhone users, we know one thing for sure – Apple doesn't do iPhone deals.
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The tech giant is famously stingy when it comes to lowering the cost of their sacred iPhones throughout the turn of the year, remaining consistently immune to the pressures of Black Friday, Boxing Day or any other sales period.
This Amazon Prime Day however, we have been proved flat out wrong.
This year, Apple has lowered the cost of their newest iPhone, the 16e, by £105, taking the price from £599 to £494. This is for the standard 128GB model. However, the 256GB and 512GB model have also been reduced, now costing £594 and £794, respectively.
Extraordinarily, the same £100 saving has been applied to the iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max, as well as older models of the iPhone 14 and 15.
This deal is likely a sign that the brand is gearing up for a slew of iPhone releases later in the year – perhaps the highly anticipated iPhone 17 Air – but for now, we're not complaining, here's a closer look at the best iPhone deals.
You can also take a look at when does Amazon Prime Day end and the Kindle Amazon Prime Day sale.
Check out Apple Watch Amazon Prime Day deals.
Buy iPhone 16e for £599 £494 (save £105 or 18%) at Amazon
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Which iPhones are on sale this Amazon Prime Day?
All models of iPhone 16 are on sale this Amazon Prime Day. That means every phone in every storage size (128GB – 1TB) from the iPhone 16e to the iPhone 16 Pro Max.
All of them have been reduced by £100, so the actual saving varies depending on the original RRP, and as far as we can see, these deals are only available on Amazon.
You can also however, find deals on the iPhone 15 and iPhone 14, but this is not available for all storage models.
Best Amazon Prime Day iPhone deals now available
iPhone 16e
Apple
What's the deal: The iPhone 16e has been knocked down to its lowest price yet: £494 down from £599, that's an 18% saving.
Why we chose it: The iPhone 16e is the newest iPhone model to come out and is the first mid-cost phone Apple has produced since the third iPhone SE in 2022.
Buy iPhone 16e for £599 £494 (save £105 or 18%) at Amazon
iPhone 16 | £799 £698 (save £101 or 13%)
iPhone 16 Pro Max NIC COURY/AFP via Getty Images
What's the deal: Apple's entire iPhone 16 range is on sale for £100 off, taking the standard 16 to £698, the 16 Pro to £898 and the 16 Pro Max to £1,098.
Why we chose it: It's unheard of for Apple's most recent iPhone range to be on sale, so we'd say take it while you can.
- Buy iPhone 16 for £799 £698 (save £101 or 13%) at Amazon
- Buy iPhone 16 Pro for £999 £898 (save £101 or 10%) at Amazon
- Buy iPhone 16 Pro Max for £1,199 £1,098 (save £101 or 8%) at Amazon
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iPhone 15 | £699 £598 (save £101 or 14%)
iPhone 15 via Apple Apple
What's the deal: The iPhone 15 and 15 Plus are also on sale for £100 off.
Why we chose it: If you're not fussed about an older model, the iPhone 15 is still a very capable and high-tech offering.
- Buy iPhone 15 for £699 £598 (save £101 or 14%) at Amazon
- Buy iPhone 15 Plus for £799 £698 (save £101 or 13%) at Amazon
iPhone 14 | £699 £595 (save £104 or 15%)
Apple
What's the deal: The 256GB model of the iPhone 14 is also on sale for £595, down from £699.
Why we chose it: This is a great deal on a phone only three years old!
Buy iPhone 14 for £699 £595 (save £104 or 15%) at Amazon
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For more deals check out the best Nintendo Switch 2 offers, plus the full list of Nintendo Switch 2 accessories.
Authors
Olivia Garrett
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