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Merlin Black Friday sale gets you £70 off the annual pass with free entry to Alton Towers, LEGOLAND and more

You can get up to £70 off the Merlin Annual Pass this Black Friday. Here's what you need to know.

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Virgin Experience Days

Published: Wednesday, 11 November 2026 at 10:37 am

For Black Friday 2026, Merlin are offering discounts on all three of their annual passes, the Essential Pass, Gold Pass and Platinum Pass.

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While each type of pass comes with different advantages, they all have one thing in common: free entry to Merlin attractions for the majority of the year.

Merlin attractions include some of the top UK attractions, including the London Eye, as well as theme parks including Thorpe Park, Alton Towers and LEGOLAND.

The Essential Pass has been reduced to £99 (saving you £40), the Gold Pass has reduced to £169 (saving you £70), and the Platinum has gone down to £229 (saving you £70).

Your pass will be valid for an entire year, which means that if you take advantage of the sale, you'll be able to cram your Christmas full of fun outings.

Here's how to get this new Pass offer. Plus, check out when do Black Friday sales start?

What is the Merlin Annual Pass Black Friday sale?

Nemesis Reborn at Alton Towers

Nemesis Reborn at Alton Towers. Merlin Entertainments

The Merlin Black Friday sale sees the cost of all three annual passes go down by at least £40, and up to £70. This takes the cost of the passes down to their original price before the cost increase that took place in January.

So the Essential Pass has gone down from £139 to £99, the Gold has gone from £239 to £169 and the Platinum has gone from £299 to £229.

Each Merlin Annual Pass comes with a host of benefits applicable to over 30 UK attractions, including Chessington, Thorpe Park, LEGOLAND and Alton Towers. The basic Essential Pass gets you up to 325 days entry to the parks and perks like 10% off Fastrack tickets, while the Platinum gets you up to 364 days entry and a £100 short breaks voucher.

How long does the Merlin Annual Pass Black Friday sale last?

The Merlin Annual Pass sale will last until 6 December – an extra week on from Cyber Monday.

After that, the cost of the Pass will go back up to £139.

How to get the Merlin Annual Pass Black Friday deal today

You can save on the Merlin Annual Pass by heading to the official website or by going through the main Merlin theme parks: LEGOLAND, Chessington, Alton Towers and Thorpe Park.

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For more Merlin offers, here are our roundups of the best Warwick Castle deals and the best Thorpe Park deals.

Authors

Olivia Garrett

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