Simon Rimmer is the seventh confirmed celebrity for Strictly Come Dancing. Here's everything you need to know:
Strictly Come Dancing Bacchus, the god of agriculture, wine and (weirdly) fertility. With Simon's background as a chef and restauranteur, he's surely the god of food and drink! code name:
Best known for: Presenting Sunday Brunch and previously Something for the Weekend with Tim Lovejoy
He says: "I am so excited, terrified and proud to be invited to be part of Strictly 2017. I've always been a HUUUUGE fan of the show. When I put on my sequins and hit the floor it will genuinely be my very first time dancing ballroom and latin. Nobody will try harder, have more fun or get more out of it than me. I can't wait."
Everything you need to know about Simon Rimmer:
Tim is a TV chef who established his first restaurant to critical acclaim in the 1990s. His face began popping up on screen as he cooked up a storm on shows like This Morning.
After presenting his own shows for the BBC like This Little Farmer and Making a Meal of It, he began hosting Something for the Weekend alongside Tim Lovejoy on BBC2.
When the BBC announced that they were cancelling the programme in 2012 after six years on air citing budget cuts, Channel 4 swooped and picked up the duo. They then launched an almost identical programme - and lo, Sunday Brunch was born.
Simon has also written five cookery books, regularly contributes to food magazines and is both the chef and owner of nine restaurants in England and also has one in Dubai.
Does Simon Rimmer have any dance experience?
Simon's official announcement said that being on the show will "genuinely be my very first time dancing ballroom and latin", whilst speaking on Sunday Brunch after being announced as the seventh confirmed celebrity, Simon said he'd "never ever danced in my life"...which surely bodes well, right?
Strictly Come Dancing returns to BBC1 in the autumn