Ed Westwick’s trading New York’s Upper East Side for Essex as he returns to UK TV screens to sell double glazing.

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The Gossip Girl and Snatch star is teaming up with Inbetweeners Joe Thomas and James Buckley for White Gold, an 80s comedy about three boys with a dream to sell you “the dirt cheap white plastic bits that go round your windows”.

The showroom-set comedy comes courtesy of Inbetweeners creator Damon Beesley.

He says that White Gold is about the "Essex of my youth - a time before the invention of 'Essex girls' jokes, fake tan or TOWIE. A time when having double-glazed patio doors installed meant you were winning at life."

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With a decent cast and a clever comedy writer at the helm, White Gold seems to have all the right ingredients. Let's hope it makes the right kind of smash.

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