The BBC couldn’t have picked a less athletic creature for its marketing campaign for the Rio Olympics.
A sloth promises to be one of the key motifs of the full-length ident, which is inspired by the wildlife of host nation Brazil and showcases a world of stunning verdant stadiums inspired by Rio’s Tijuca Forest.
The soundtrack is provided by Brit artist Jamie N Commons who has adapted his new single Not Gonna Break Me especially, along with developing the music for the BBC Olympics 2016 titles.
Also featuring in the full-length film is an Armadillo…
And some human animals as well…
Clare Balding returns to lead the BBC’s Olympic coverage in August along with presenters Gabby Logan, Hazel Irvine, Mark Chapman and Jason Mohammad.
Throughout the Games, both BBC1 and BBC4 will be broadcasting full Olympic coverage from 1pm until 4am every day.
In addition, at 9:15am BBC2 will broadcast a four-hour replay of the BBC1 coverage from the night before – although there will also be a ten-minute highlights package available via the BBC Sport website. Meanwhile, BBC Radio 5 Live will broadcast live Olympics coverage every day from midday to four o’clock in the morning.
Rio 2016 begins with the Opening Ceremony on Friday 5th August and ends on Sunday 21st August
Ben has worked as a professional journalist specialising in TV and the arts for nearly twenty years. After a two year stint on local newspapers in the mid 1990s, he spent more than 5 years as the broadcast reporter at the Stage newspaper. Following that he enjoyed staff reporting positions at the Sunday Mirror and the Sunday Times breaking stories and writing features before settling as a full time freelance writing for an array of newspapers and magazines - but mainly for the Guardian, Evening Standard, Broadcast, Independent and the New Statesman where he wrote a column.