New Great British Bake Off trailer celebrates the inner beauty of even the soggiest bottomed cake
These singing Bake Off cakes reckon they're "beautiful in every single way"
Channel 4 has doubled down on its "singing cakes" advertising strategy for the Great British Bake Off, bringing out a trailer where far-from-perfect baking creations belt out the words to Christina Aguilera's Beautiful.
Last year's launch trailer split opinions, with some loving the compilation of upbeat cakes singing "we all stand together" – and some finding the whole thing a bit creepy and weird.
But now the ex-BBC show has settled in to its new home at Channel 4 and is clearly on the way to creating a new Bake Off tradition of musical cakes.
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The new trailer for the 2018 series features un-risen Yorkshire Puddings, squashed cupcakes, a sad-looking Hedgehog cake, and an extremely phallic pastry "swan".
There's even a burnt pancake being chucked into a bin, bringing back memories of bingate and that unfortunate incident with the baked Alaska.
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But while these faulty bakes plead "don't look at me" and sing "I'm so ashamed", the inspiring anthem about inner beauty ends with a happy cake – surrounded by Bake Off hosts Sandi Toksvig and Noel Fielding, and judges Prue Leith and Paul Hollywood.
They'll be back when the Bake Off returns later this year...
