Meet the new Dragons: Sarah Willingham, Touker Suleyman and Nick Jenkins

Family: Unmarried, no children

Education: Adams’ Grammar, a state boarding school in Shropshire, followed by a degree in Russian at Birmingham University and an MBA at Cranfield University

How much are you worth? “Quite enough.” [The Sunday Times Rich List says £45m.]

How did you get to where you are today? “Being decisive is fairly important. I’ve followed the things that I enjoy. Lots of opportunities come your way, but you do actually have to choose between them.”

Biggest business success? “Without a doubt, Moonpig.com. I set it up on my own, after my MBA. I had a clear idea about what I wanted to do – [a website] producing single personalised greetings cards. At the point when I sold it [for £120m, in 2011, after 11 years], it had five million customers across the world.”

Worst business failure? “A pay-by-the-hour car-hire firm that I bought out of administration in 2008, called Whizzgo. I sold it on at a loss in 2009, to City Car Club, who have since made a success of it. I lost £900,000.”

What kind of business are you looking to invest in? “Scalable, consumer businesses. If you asked me to invest in a visitor centre somewhere, that can only get so big. It has to be scalable.”

What kind of person are you looking for? “I like working with people who’d like the world to be a better place, who create a great working environment for staff, who are fair in business and are fun.”

PETER JONES’S VERDICT: “He’s very clear, eloquent, and I get on really well with him.”

DEBORAH MEADEN’S VERDICT: “He’s very analytical. If I think that everything that needs to be asked has been asked, he’ll find something I hadn’t even thought of.”

Dragons’ Den begins on Sunday 12th July at 8.15pm on BBC2