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Inside Iceland: Britain's Budget Supermarket

  • Season 1
  • 4 episodes
  • Education
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Episode 4: Inside Iceland: Britain's Budget Supermarket

Summary

The retailer prepares for Christmas, the most important time of year for supermarkets with preparations made as much as 10 months in advance. With Christmas TV adverts becoming more competitive than ever, Iceland enters into an arrangement with Disney to tie their promotional campaign to the release of Frozen 2. They also launch some new festive products, including a chocolate and caramel pudding and a complete Christmas dinner in a pie. Last in the series.

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Credits

Crew

rolename
DirectorSteven Prior
DirectorKate Wilson
Executive producerRob Butterfield
Executive producerRobin Dutta
ProducerSteven Prior
ProducerKate Wilson
Series producerMatt Fisher

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