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Episode 7: Inside Sainsbury's: Britain's Oldest Supermarket

Summary

Fiona Phillips examines the changing fortunes of the supermarket chain, which has lost its position at the top of the business in recent years, squeezed between upmarket rivals and discount stores offering lower prices. The programme features contributions from employees, customers and financial experts, and examines the challenges in dominating the middle market and attempting to be competitive on both price and quality.

Review

Fiona Phillips fronts a brisk history of Sainsbury’s, premised on the idea that its position in the middle of the supermarket market – not as cheap as Lidl, not as big as Tesco, not as classy as Waitrose – puts it at risk of being squeezed to death.

It’s an illuminating look at how big companies’ fortunes can fluctuate based on what seem in hindsight like simple decisions: Sainsbury’s flourished under the slogan “good food costs less”, fell behind as Tesco pioneered loyalty cards and cheap clothes, then rallied by hiring Jamie Oliver to endorse it, and so on. Will the 2016 acquisition of Argos prove to be a blunder or a masterstroke?

Not adding anything to this are lighter interludes where a family of loyal Sainsbury’s customers try Asda and M&S instead.

How to watch

Next showing

There are no live broadcasts scheduled for this show.

Details

Formats
Colour

Credits

Cast

rolename
ReporterFiona Phillips

Crew

rolename
DirectorGed Clarke
Executive producerMike Lewis
ProducerGed Clarke

All episodes

  • Episode 7

    Inside Sainsbury's: Britain's Oldest Supermarket

    Summary

    Fiona Phillips examines the changing fortunes of the supermarket chain, which has lost its position at the top of the business in recent years, squeezed between upmarket rivals and discount stores offering lower prices. The programme features contributions from employees, customers and financial experts, and examines the challenges in dominating the middle market and attempting to be competitive on both price and quality.

    Review

    Fiona Phillips fronts a brisk history of Sainsbury’s, premised on the idea that its position in the middle of the supermarket market – not as cheap as Lidl, not as big as Tesco, not as classy as Waitrose – puts it at risk of being squeezed to death.

    It’s an illuminating look at how big companies’ fortunes can fluctuate based on what seem in hindsight like simple decisions: Sainsbury’s flourished under the slogan “good food costs less”, fell behind as Tesco pioneered loyalty cards and cheap clothes, then rallied by hiring Jamie Oliver to endorse it, and so on. Will the 2016 acquisition of Argos prove to be a blunder or a masterstroke?

    Not adding anything to this are lighter interludes where a family of loyal Sainsbury’s customers try Asda and M&S instead.

    How to watch

    Next showing

    There are no live broadcasts scheduled for this show.

    Details

    Formats
    Colour

    Credits

    Cast

    rolename
    ReporterFiona Phillips

    Crew

    rolename
    DirectorGed Clarke
    Executive producerMike Lewis
    ProducerGed Clarke
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