Aldi vs Lidl: Supermarket Wars

Aldi vs Lidl: Supermarket Wars
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Summary

The success of the two German-owned supermarket chains, investigating their canny marketing ploys and aggressive sales techniques in their battle for domination. Insiders reveal the secrets behind both supermarkets' success and how they compete with their rivals, while the programme highlights the most tempting cut-price products that are the key to their success.

Cast & Crew

Executive Producer Mark Powell
Executive Producer Oliver Wright
Education