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Body Building Expo

Series 14 - Episode 4 Body Building Expo



Of the 16 candidates who rolled their suitcases into this series, there are several we still barely know. That’s often the case a few episodes in, as you spot some character who has been lurking in the background, and think “Who’s that? What happened to his/her plan for global domination? Because whatever it was, it hasn’t worked so far.”

Then again, playing a long game sometimes pays off... It’s certainly time for a few of this year’s crop to muscle their way into contention as Lord Sugar sends the candidates to sell gear at a body-building expo, spurring one to declare, as if appearing in an Apprentice parody sketch, “We have to put, like, 150 million per cent into this one.”


The candidates are challenged to sell high-end products and services at one of the world's largest bodybuilding expos based at the NEC in Birmingham. The contestants clash over which team will get to sell top notch weights, and on the services side, the low-costs massages mean the team are hard pressed all day.

Cast & Crew

Contributor Alan Sugar
Contributor Karren Brady
Contributor Claude Littner
Executive Producer Paula Fasht
Executive Producer Paul Broadbent
Series Editor Jo Harcourt-Smith
Series Editor Joe Wildman
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