Back to the Land with Kate Humble

Back to the Land with Kate Humble

Series 1 - Episode 1



Some series have a cool, wholesome kind of vibe to them right from the off and this, happily, is one of them. It’s warm and watchable and full of heartening tales of rural entrepreneurs who are taking gambles with their livelihoods on innovative (in some cases, slightly crazy-seeming) business ideas.

Kate Humble and co-presenter Geetie Singh-Watson meet them across the course of spring, summer and autumn last year, to see how their cottage industries fare. There are fascinating stories, all from Pembrokeshire this week.

Will is reacting to the slow death of Welsh dairy farming (70 per cent of dairy farms there have closed, we’re told) by rearing Japanese Wagyu beef cattle, famed for their luscious meat. Jonathan picks and processes seaweed to make a cool range of “beach food” products. Shann uses goat’s milk from her small herd to make probiotic drinks and skincare products. They all dream big and so far so good – they’re all making money.


The presenter champions the UK's most inspirational rural entrepreneurs, here following six Pembrokeshire businesses through key events of their seasonal year. Kate Humble meets a seaweed collector who left an office job in Swindon for a life working on the beach, and is now running a successful business selling Welsh seaweed products to a global market. Meanwhile, Geetie Singh-Watson is with rookie chocolatiers who are trying to take on the big boys from an old cow shed in west Wales.

Cast & Crew

Presenter Kate Humble
Presenter Geetie Singh-Watson
Editor Alex Mcallister
Executive Producer Donna Clark
Executive Producer Sarah Trigg
Series Director Jim Ashley
Series Producer Chrissie Sharman
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