Inside British Vogue

Inside British Vogue

Series 1 - Episode 2



Richard Macer is a very bruised film-maker. “Sometimes I wonder if a woman would have been a better choice to make this series,” he says plaintively after his latest pummelling from British Vogue editor Alexandra Shulman.

She’s called him in a fury – he’s about to interview Anna Wintour, editor of US Vogue and there are fears that a bubbling hoo-ha over which edition of the mag carries a cover of the singer Rihanna will boil over if Macer blabs.

But there’s worse to come for the poor man as he doggedly mooches around the Vogue offices or eavesdrops on a strangely fraught photo-shoot featuring a young model. Suddenly Shulman is keen to discuss the chic graphic she plans to use on British Vogue’s 100th anniversary cover. And a big announcement is made at a swanky press conference that leaves Macer bewailing a breakdown in “trust”. Thus the biter is bit.


In the concluding part of the documentary going behind the scenes of the fashion magazine, the staff plan a host of star-studded events to celebrate the magazine's centenary year, including a huge exhibition of Vogue photography at the National Portrait Gallery, a festival of fashion, a bumper centenary issue and a gala dinner with guests including Kim Kardashian and Samantha Cameron. The film-maker Richard Macer begins to speculate that editor-in-chief Alexander Shulman, who has been in charge for a quarter of a century, will use the celebration as her swansong. But then she pulls off a spectacular journalistic coup that makes him realise she is going nowhere.

Cast & Crew

Director Richard Macer
Editor Rupert Houseman
Executive Producer Katie Buchanan
Producer Charlotte Rodrigues