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Currys PC World rivals Prime Day 2021 with Epic Deals event on tech

Currys' rival Prime Day sale is still live, and there are substantial savings to be had across TVs, handsets, earbuds, tablets and smart devices.

Currys Epic Deal sale

Now in its fourth year, Amazon’s annual Prime Day sale is now underway. This two-day event marks one of the busiest sales periods in the summer calendar – but that hasn’t stopped one of its major competitors from launching a counter-sale.


Last week, Currys rolled out a surprise Epic Deals event – and we’ve seen savings as high as 70%. This is not one that deals-hunters should pass by, that’s for sure.

Right now, Amazon Prime members can enjoy savings across thousands of exclusive deals – you can head to our best Amazon Prime Day deals to see the very best offers out there. Dedicated bargain-hunters might also want to look at our list of the best Prime Day deals £100. But before that, we suggest you take a look at our round-up of the best tech discounts available at Currys right now.

We’re pleased to see some genuinely fantastic deals to be hard in this summer sale, and we’ve hand-picked our favourites below. So whether you’re seeking out a new steam iron or a new 4K TV, we suggest you read on for our pick of the best Currys’ Epic Deals.

Currys PC World’s Epic Deals see discounts on hundreds of products from Samsung, Philips and Oppo 

Currys’ sale enters its fourth day. Here are some of our top tech picks:

Currys has almost certainly scheduled this sale event in direct competition to Amazon Prime Day sale. Of course, Amazon’s sale is a slightly different affair, in that it’s only open to Prime subscribers as a bid, of course, to draw in the unconverted. (You can read more here about how to sign up for Amazon Prime.)

But in terms of the products on offer, there’s almost definitely going to be some overlap. During Prime Day, we always see a similar cross-section on display, whether that be smart home devices, tablets or earbuds.

Best Currys PC World tech offers in the Epic Deals event

Here’s our pick of the best deals in Curry’s sale, which we’ve listed in order of percentage saving.

Philips Hue Starter Kit with Bridge | £119.99 £64.99 (save £55 or 46%) 

Philips Hue Starter Kit with Bridge

If you’re planning to introduce some smart lighting to your home, we’d be hard pushed to suggest there’s any better – unless you’re willing to hang on until Prime Day. This starter kit from Philips two smart bulbs that can radiate both white and coloured light, along with a remote control and the Hue Bridge.

The Bridge is a crucial part of the kit; it’s essentially the system’s hive mind and will connect the bulbs to the Hue app in your phone – or with the services of Alexa, should she be in your employ. Read our article on Alexa compatible devices for more info on smart devices you link together throughout your home.

Google Nest Video Doorbell | £207 £137 (save £70 or 33%)

Google Nest Video Doorbell

Not fond of surprise visitors at your door? Invest in this smart doorbell from Google’s Nest range, which will deliver HD-quality video footage to your phone, television or other smart-screen devices. It also works perfectly at night, switching over to night-vision mode, and when you’re in need of some guaranteed peace, it has a quiet mode.

This is among the very best offers out there in Currys Epic Deals sale – and if you scroll down, you’ll see it’s not the only Google Nest device that’s currently on offer.

HUAWEI Watch GT 2 | £139 £109 (save £30 or 21%)


Packed inside this minimalist smartwatch are a wealth of useful features. For fitness enthusiasts, it’s equipped with multiple workout modes, including rowing, to accurately track your movement and heart rate when exercising. It’s water-resistant too. 

When on the move, take calls with the Bluetooth calling feature or track your sleep when resting. A single charge can last for an impressive 2 weeks. At just over £100 with a generous 21% off, this is a deal that can’t be missed.

Google Nest Hub (second-generation) with Google Assistant | £89.99 £69.99 (save £20 or 26%)

Google Nest Hub (second-generation) with Google Assistant

‘Hey Alexa’ might have entered the public lexicon, but don’t forget about the less-catchily named but equally helpful Google Assistant. Google’s voice assistant, residing here inside the company’s answer to Amazon’s Echo Show, will offer the same range of hands-free functions and on-screen services.

If you’re thinking of investing in that Philips Hue Starter kit, this certainly makes for a wise additional purchase – this way, you can control the light levels of your home without so much as touching a button.

SAMSUNG UE75AU9007KXXU | £1599 £1299 (save £300 or 18%)


If the Euro games weren’t quite the sufficient excuse to pick up a new television, the 18% price drop on this 75-inch model from Samsung is perhaps the justification you need. Equipped with three virtual assistants: Bixby, Alexa and Google Assistant, you needn’t do more than sit back and relax. 

Samsung’s Diamond Crystal Colour delivers vibrant colours and lifelike images, all in glorious 4K. All of that for £300 less than usual! Snap this TV up now while stocks last.

Google Pixel 4a | £349 £299 (save £50 or 14%)

Google Pixel 4a

It was back in April that our experts put the 5G version of Google’s middle-ranking handset to the test – and as you can read our Google Pixel 4a review, it very much earned our approval. Admittedly, it might not offer some of the bells and whistles of flagship smartphones. However, the Pixel 4a still has exceptional camera quality, generous screen size and, crucially, a lot of good-quality tech for a relatively low cost.

Now, thanks to the 14% price drop at Currys, the Pixel 4a is even more of a bargain.

Oppo Find X3 Neo 5G | £699.99 £599.99 (save £100 or 14%)

Oppo Find X3 Neo

Our experts have tested another model in this range, the Oppo Find X3 Lite. So while we can’t give you a tried-and-tested opinion on its sibling, the Find X3 Neo, we can confirm that this sits in status between the affordable Lite and the luxe Pro.

The X3 Neo has the same 50-megapixel camera as the Pro but has a slightly lower-spec Qualcomm Snapdragon 865 processor and a 6.55-inches Full HD+ display. However, thanks to the £100 price drop at Currys, we’re confidently calling this an excellent deal on a mid-range phone. And if you’re seeking out a super-cheap handset, a look at the £20 drop on the budget Oppo A15, now just £99.99.

Nintendo Switch Lite Turquoise & Animal Crossing: New Horizons Bundle | £219 £199 (save £20 or 9%)

Nintendo Switch Animal Crossings New Horizons Bundle

While the hunt for PS5 stock remains a serious challenge, Currys has knocked £20 off the asking price of this Nintendo Switch Lite bundle. Along with the handheld console, you get Animal Crossing: New Horizons, a game that puts you in control of building a village for you and your animal friends. This is a game that can be played with up to eight people online – and if you have a Joy-Con controller for a friend, they can play alongside you.

This bundle is usually £219, but after a 9% discount, it’s now just £199.

How does the Currys Price Promise work?

We’ve listed all the deals above because they offer genuinely fantastic price drops. But often, there’s a story behind the saving: much of the time, Currys is engaged in a fierce price-matching war with other retail giants like Amazon, AO and Very. So while you’ll often see a great discount on a tech device, it’s likely you’ll find the same discount across one, some or even all of those stores.

We’ll be curious to see how this competitiveness plays out across the backdrop of Amazon Prime Day when we’re confident that you’ll find offers on lots of the products listed above. And don’t forget that Currys has a ‘Price Promise’ policy, in which it guarantees to match the price of a product that’s cheaper elsewhere.


Still on the hunt for top tech bargains? Prime members shouldn’t miss our pick of the best Amazon Prime Day deals.