Black Friday deals 2020: what to expect in this year’s sale

Your guide to Black Friday deals from electrical appliances to tech, 4K TVs and games consoles plus big brand discount codes.

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The digital store Appliances Online, or AO as it is now known, has come a long way in recent years to cement its place as one of the top tech as well as appliance providers.


You’re as likely to find a great deal on a brand new TV or smart speaker as you are a coffee machine or washing machine – all of which we expect to be on sale during Black Friday 2020.

AO are a great one-stop shop, whether you want to try out the latest cordless vacuum cleaner, get a new work-from-home laptop or treat yourself to a 4K TV, AO has you covered for tech appliances big or small.

And the best part? A price match promise, free delivery, and a 100-day returns policy is all included with your purchases, so there’ll be no buyers’ regret this time.

The online appliance experts also regularly offer great savings and discounts, even outside of events like Black Friday. Below, we take you through some of the best deals from last year’s event, what to expect from Black Friday 2020 and point you towards the offers you can get your hands on right now.

Best deals from last year

There were a few highlights in the AO Black Friday deals last year, including:

Best AO deals available now

Black Friday might not be here just yet, but that doesn’t mean there aren’t exciting savings to be had right now. We’ve tracked down some of the best AO deals available now, so take a look at our top picks below:

What to expect from on Black Friday


AO has already launched a Black Friday page – and although there are no deals just yet, it gives us a good idea of what to expect.

AO is always a place to turn to for appliances on Black Friday – in the past, they have had decent discounts on washing machines, fridge freezers, stand mixers, vacuum cleaners, and much, much more.

However AO is far more than just an appliance store now, and will also have some great tech deals – last year saw some great TV and console bargains in particular, as well as laptops, tablets, and smart speakers. We may even see some deals on the upcoming PS5 and Xbox Series X, as well as the latest Amazon Echo range.

Better yet, delivery is free on AO provided you can wait a few days!

Last year AO used discount codes for additional savings – check back here nearer the time and we will update the page with codes as soon as we have them.

Does’s price match work on Black Friday?

Yes – much like Currys PC World, AO offers price match across all UK retailers. Make sure you have your evidence – a link, a screengrab, the website name – then simply give AO a call on 0330 324 9222 and they’ll refund the difference.

Read more on Black Friday 2020

Amazon Black Friday deals –  One of the biggest players during Black Friday, expect deals on everything from tech to toys. The discounts have already started with Amazon’s early Black Friday sale taking place from 26th October. 

Currys Black Friday deals – If it is tech you are after, Currys PC World is bound to have a deal for you. From laptops to phones, Currys typically has discounts of up to 50 per cent. 

Argos Black Friday deals – Argos routinely has great deals on tech, particularly games consoles and mobiles. They also offer Crazy Code sales on big toy brands in the weeks leading up to and following Black Friday, and  you can use your Nectar points too.

Apple Black Friday deals – Apple AirPods were one of the best-selling items going last Black Friday – expect even better prices this time around, as well as discounts on iPads and the new iPhone 12.

GAME Black Friday deals – GAME is always the best place to go for exclusive special editions of the latest games, many of which will see great discounts on Black Friday. There’s also the small issue of the release of the PS5 and the Xbox Series X and S – which could see Black Friday deals.

Smyths Black Friday deals – Smyths will of course have some amazing deals on toys – but they also have a strong tech department, with some great discounts on consoles such as the Nintendo Switch expected – as well as the possibility of the PS5 and Xbox Series X too.

John Lewis Black Friday deals – If you are looking for deals on a little bit of everything, John Lewis is one to watch. Last year, we saw deals on big brands including Dyson, Le Creuset, and Garmin as well as its own brand items.

Very Black Friday deals – While Very may not be your first point of call for tech deals, expect great discounts on game consoles, smart home devices and home appliances. The online retailer also offers free next-day deliveries over £30 and free returns.

Samsung Black Friday deals –  2020 has seen the release of a number of Samsung smartphones including the Samsung Galaxy S20, S20 Plus and S20 Ultra. Keep an eye out for deals on these phones along with  their wearables and earbuds, too. 

DELL Black Friday deals – Expect deals across the range from DELL, from old-school desktops to gaming laptops and the premium XPS series. There’s also an extra 20 per cent off for students too – perfect for all those virtual lectures.

LEGO Black Friday deals – Always a bestseller in the run-up to Christmas, expect deals on Lego Star Wars, Harry Potter, and more.


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