BBC iPlayer should be seen as the Corporation’s “fifth channel” for TV viewers and should have “the same status and value as a linear channel service,” according to BBC director of television Danny Cohen.
Cohen’s comments came as he announced a new role, controller of BBC iPlayer. The position will oversee exclusive content planned for iPlayer as well as curating linear content that will be increasingly premiered on the digital platform.
“BBC iPlayer is an increasingly important part of the way viewers enjoy our content,” said Cohen in a statement.
“From now on I want us to think of BBC iPlayer as having the same status and value as a linear channel service. In essence, it becomes our fifth channel, creating and sharing content alongside our linear services.”
The announcement forms part of director general Tony Hall’s “evolution iPlayer” introduced last week.