The Future of the Past: Early Music Today

Marketing the New

Series 1 - Episode 3 Marketing the New



Nicholas Kenyon tells us how record companies rode the wave of the early music revival's success, embracing the arrival of the CD and using it to sell the past in a fresh new way. At first, this new medium with all its sparkling clarity provided the perfect excuse to re-record works, but then they took the excitement of the baroque and pushed it forward into the classical period. Audiences lapped up their new versions of familiar masterpieces. Was this going to be the sound of the future? And were conventional orchestras done for? Mozart: Symphony in A major, K 134 (1st movement) - Academy of Ancient Music, Christopher Hogwood (conductor). Beethoven: Symphony No 2 (4th movement) - London Classical Players, Roger Norrington (conductor). Anonymous: O Maria stella maris - Anonymous 4. Zelenka: Trio Sonata No 4 (2nd movement) - Accent Wind Ensemble. Bach: Prelude and Fugue in A minor, BWV 543 - Ton Koopman. Handel: Water Music, Appendix, HWV 331 - English Baroque Soloists, John Eliot Gardiner (conductor). Vivaldi: Four Seasons (Summer, 3rd movement) - Il giardino armonico, Giovanni Antonini (director). Palestrina: Nunc dimittis (live in Rome) - Tallis Scholars, Peter Phillips (conductor). Mozart: Symphony No 40 (1st movement) - Orchestra of the 18th Century, Frans Bruggen (conductor).

Cast & Crew

Presenter Nicholas Kenyon
Producer Amelia Parker
Documentary Music