Scarlett Moffat has addressed the controversy surrounding her Channel 4 documentary The British Tribe Next Door, telling detractors to "stop the negativity".

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The TV presenter defended the show, which sees Moffatt and her family uproot from County Durham to a replica of their home among the huts of the Himba tribe in Namibia, after damning reviews dropped ahead of its launch on Tuesday night.

"Can't wait for people to watch #BritishTribeNextDoor so you can stop the negativity and realise that this was the most amazing experience for all involved," Moffatt wrote. "We also left our friends a watering borehole to say thank you for the amazing friendships and experience we made and had."

But in the eyes of many, a borehole won't quite fix the damage done by the programme, with many branding the concept "racist".

Yet Moffatt was confident that the wider audience would see it differently.

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"Let's make judgements not from a book cover yeah," she tweeted. "I know majority of people (bar the people who are negative about everything) are going to love [the show]."

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