Over the last 14 series, viewers have braced themselves for a series of godawful monikers that have haunted us for 12 weeks – with candidates seemingly plucking a random noun out of the sky in the hope of sounding business-savvy.
While we’ve seen Synergy, Vitality and even ‘Stealth’, the worst effort was put forward by series two hopeful Syed Ahmed, who suggested ‘The A-Team’ – which was quickly shot down by his teammates (thankfully).
Lord Sugar also marked the card of series three favourite Tre Azam, who pitched the name of a company he had worked for before – forcing the team to settle with the equally rubbish team name ‘Eclipse’.
Another low point for team names came in series 10, when eager candidate Nurun Ahmed put forward the name ‘Decadence’ – without understanding the word’s debauched undertones/general meaning. They were made to switch to Tenacity instead.
But judging by this year’s candidates, the new team names we can look forward to are set to be television gold.
It was Khadija Kalifa who led the girls’ team to victory after their opponents’ toe-curlingly cringe pitch saw them take home a grand total of zero sales – with law graduate/actor Kurran Pooni even forgetting project manager Frank Brooks’ name in one scene.
However, it doesn’t seem like Khadija is any better with names; after Lord Sugar compared her totalitarian leadership of the girls team to that of North Korean dictator Kim Jong-Un, she said to camera, “I have no idea who Kim Jong-un is. But to be so powerful, he must have done something right.”
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