The players can add whatever they want to their online profiles, and the aim of the game is to avoid being ‘blocked’ – at which point the other contestants will discover whether that person really is who they say they are. They are competing to win a £50,000 cash prize.
Lots of viewers took to Twitter to point out how the concept could have been inspired by Channel 4’s former show Black Mirror, with the reality TV concept bearing many similarities to Nosedive – a Black Mirror episode in which people constantly rate each other.
There was both controversy and confusion, too, over contestants assuming a completely different identity online. Case in point: gay contestant Freddie pretending to be a straight guy, flirting with ‘Kate’ (who is actually a man called Alex).
So there's a guy talking to a gay guy who's pretending to be straight wondering about the sexuality of the straight guy who is on a date with a straight guy pretending to be a girl. #thecirclepic.twitter.com/2ObHUN1CzU