Sainsbury’s CEO caught singing “we’re in the money” before ITV interview about Asda merger

Mike Coupe has since apologised for his "unfortunate choice of song"

Sainsbury's CEO Mike Coupe, @itvnews Twitter, SL

Sainsbury’s CEO Mike Coupe was caught hilariously unawares by ITV cameras as he sang “We’re in the money” while awaiting an interview about the company’s multi-billion pound merger with supermarket Asda.

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Check out the clip of the businessman singing and humming the song, which originated in the 1933 musical The Gold-diggers and also features in long-running London West End show 42nd Street, below.

Coupe has since apologised, calling it “an unfortunate choice of song”.

“This was an unguarded moment trying to compose myself before a TV interview,” he said in a statement. “It was an unfortunate choice of song, from the musical 42nd Street which I saw last year and I apologise if I have offended anyone.”

A Sainsbury’s spokesman added: “We all know these songs stay in your head. To attach any wider meaning to this innocent, personal moment is preposterous.”

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Sainsbury’s and Asda’s merger will see the company overtake Tesco as the largest supermarket chain in the UK with combined revenues of £51 billion if the deal is allowed to go through – but first politicians are urging the Competitions and Markets Authority (CMA) to investigate.


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