Popstar Jessie J’s decision to compete on SINGER, the Chinese singing talent show, has proven quite a shrewd move. Over the weekend, she won the competition, wowing the audience with a rendition of Whitney Houston’s I Will Always Love You.
While her suggestion that “a billion people” tuned in is unlikely to be true, the actual audience – probably in the tens of millions – is still significantly more than the viewing figures from last year’s X Factor (China’s 1.3bn population helps).
Jessie J has spent the years since her last album (2014’s Sweet Talker), branching out into international markets. Her appearance on the Chinese singing contest follows a two-year stint on The Voice Australia. With a new album set to arrive later this year, it seems likely that these moves will pay dividends for the star.
Sign up to the Radio Times newsletter for the latest TV and entertainment news