Popstar Jessie J’s decision to compete on SINGER, the Chinese singing talent show, has proven quite a shrewd move. Over the weekend, she won the competition, wowing the audience with a rendition of Whitney Houston’s I Will Always Love You.
While her suggestion that “a billion people” tuned in is unlikely to be true, the actual audience – probably in the tens of millions – is still significantly more than the viewing figures from last year’s X Factor (China’s 1.3bn population helps).
Jessie J has spent the years since her last album (2014’s Sweet Talker), branching out into international markets. Her appearance on the Chinese singing contest follows a two-year stint on The Voice Australia. With a new album set to arrive later this year, it seems likely that these moves will pay dividends for the star.