It's not uncommon for clips of famous people competing on old reality shows to crop up now and then. For instance, here's Emma Stone's surreal first appearance singing 'I'm a Bitch' on something called The Search for the New Partridge Family.

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However, outside of charity specials, it's rarer for currently famous people to show up as contestants on talent shows. And yet...

Yes, that is the real Jessie J performing on the real Chinese reality show Singer. The format actually sounds pretty good – famous stars sing other people's songs, with a winner crowned at the end. Even the sob stories are more celebrified compared to your usual contestant on X Factor. Jessie J sang I Have Nothing by Whitney Houston, and told the story of how the singer's death in 2012 affected her.

"Unfortunately I was in the same hotel when she passed," she said, "and I want the Chinese audience and everyone else who is going to see it around the world to know, one how much I love Whitney Houston and two, to see how hard I push myself vocally."

Jessie J went on to win her episode – the first Anglo-American to do so in the history of the show– and it's piqued our interest.

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We can see Singer working well in Britain. In fact, come to think of it, the spinning-chair madness of The Voice seems more like the kind of foreign-TV curiosity Chris Tarrant used to laugh at than this. We would watch Singer on a Sunday: Paloma Faith vs Lethal Bizzle vs Ellie Goulding; Ricky Wilson vs Olly Murs vs Robbie Williams, etc etc etc.

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Simon Cowell, get on it.

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