Hollyoaks launches online anti-bullying venture

Following Esther's bullying ordeal, the Channel 4 soap has launched DocYou - a special project extending the storyline and highlighting challenges faced by teens

Channel 4 is launching a new online project – DocYou – to run alongside a Hollyoaks storyline following the bullying of high school student Esther Bloom (played by Jazmine Franks).


The channel’s flagship youth drama has been exploring sixth form student Esther’s torment at the hands of her group of friends for the past few months. But the teasing from ‘Queen Bee’ Maddie Morrison and her two accomplices Sinead O’Connor and Ruby Button is set to escalate after the gang decide to exploit a bespoke micro-blogging website set up by fellow student Dylan. Esther’s classmates abuse the site by posting humiliating content about her alongside embarrassing videos and comments that leave her feeling isolated and scared to go into college. 

Hollyoaks has teamed up with Beatbullying and Channel 4 Education to launch DocYou which will explore the issues of bullying raised in the storyline, as well as transfer the lives of the classmates online using a range of videos, photos and text posts.


Channel 4’s first fictional micro-blogging site aims to build on Esther’s in-show storyline as well as highlight the major challenges faced by British teenagers, such as cyber bullying, relationships, privacy and the dangers and pitfalls of revealing too much online. The project is also designed to explore the impact of social media on every day life and showcase how easy it is to miss what is really happening on a site full of seemingly benign content.